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Positioning Bloopers

Iteration is king.
Content usually sucks.
Don’t wait for inspiration to come to you – work for it to manifest.

In other words, the things you do initially will need to be revised so do the first one so you can do the second one and so on. Do not expect your first pass to be right and don’t get upset when it takes work. Good stuff usually does take work.

UpgradeRenegade.com Positioning Statement / Final

Boots on the ground business intel you can use to win clients and grow your business.

Here are some failed positioning statements that lead to that final line:

  • Rise against incompetence and ignorance for a better world of web professionals.
  • Disrupt the normal, become a clear leader to your clients, accelerate your knowledge base.
  • The Upgrade Renegade heals ignorance and restores confidence. You apply the brain and elbow-grease, we’ll provide the instructions.

The point is to show you that normal people can dial things in to really have zing and appeal, but it usually requires focused effort and working through it.

Are you working through your position? Are you struggling with identifying your position?

About H Q

HQ is the General of UpgradeRenegade.com and directs troops in UNIT 51, the special forces section of the site. HQ is responsible for badass and making sure it happens often. Not usually described as fluffy or gentle, HQ doesn't care much for the color pink, the smell of honeysuckles or the size of your logo on your business card. He does, however, enjoy a great lecture, business non-fiction book and lively discussions on what makes business work. He smiles when it's necessary and thinks you'll grow up to be a fine soldier in business if you decide to get your head out of your ass and learn to use elbow grease. Prefers trained dogs to puppies, but sees the potential in everything except poodles and cats. Damn cats.

  • Michael Procopio

    Was this all thru brainstorming or did you test the ideas somehow?